With just 1,500 units of the Kushaq, Slavia, and Kodiaq special editions, Škoda blends exclusivity with a heartwarming film ‘Fans, not Owners’, capturing the bond...
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Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a mobile-first market like India, note industry watchers
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Digital adoption, growing aspirations and increasing disposable incomes aside, India's Tier 4 markets are now benefiting from e-comm adoptions and digital payments, improving access to...
The campaign has been conceptualised by Publicis India
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Arjun Ravi Kolady, Head of Advertising at Spotify India, spoke about digital audio trends, importance of personalization in advertising and more at the e4m Auto...
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The association will be marked with campaigns starring Ranveer Singh
At e4m Auto Marketing Summit 2025, Kartik Sharma, Group CEO of Omnicom Media Group, highlighted how brands are navigating the changing market environment through a...
Vivek Srivatsa, Chief Commercial Officer of Tata.ev, took stage at e4m Auto Marketing Summit to share insights on how Tata Motors transformed EVs from a...
Tata Motors adjudged ‘Brand of The Year’ with 31 metals across categories
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While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, according to TAM data shared exclusively with...
Nikita Abhanave was earlier Senior Director - Digital at Mindshare
Warrier joined Bajaj Auto in August 2023 and is currently serving her notice period; her next role has not yet been disclosed
Aniket Kulkarni joined Pioneer in December 2023
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry...
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and...
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Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print...
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
She was with Diageo India for 3 years prior to this
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...
Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
175% surge in online inquiries for used cars under Rs. 3 Lakh (Sept 2019 vs Sept 2020) The novel coronavirus pandemic has upended...
The game replicates the thrill and adrenaline rush of reaching 0-100 kmph in just under 7 seconds...
Ogilvy creates a unique campaign, the animated font delivers GIFs that replicate the true essence of the thrill of riding Bajaj Auto, The...
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the...
With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...
In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Tarun Jha, Head of Marketing and Product, ŠKODA AUTO says that the post Covid-19 world...
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...
Smartphones, Search and Online Video are poised to disrupt auto sales in India Google India, along with Kantar TNS, today released a comprehensive report on...
Experts predict that India will witness 2.4 crore more cars on t
A handy guide