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While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when....
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign....
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
The media companies will be taking part in the online auction for TV and digital rights
At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology....
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals,....
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of....
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their....
