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Marketing Moments
TRAI extends last date of submission on National Broadcasting Policy

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

By Team PITCH

Marketing Moments
Ad fraud pinch: Advertisers to lose one-third of spends on...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....

By Kanchan Srivastava

Opinion
‘Piyush will always be the heart of Indian advertising’

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary....

By Azazul Haque

Marketing Moments
'India at the cusp of a bright future from B2B...

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....

By Nilanjana Basu

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Akshay Kumar's spitfire reply on Vimal ad controversy: 'Ads were...

Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the....

By Team PITCH

Marketing Moments
India vs Pak World Cup match: Will it break past...

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....

By Aditi Gupta

Marketing Moments
World Mental Health Day: How the adland cares for its...

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about....

By Tanzila Shaikh

Marketing Moments
Meta mulls ad-free Instagram, Facebook in India: Report

The pilot for a paid subscription may be rolled out in mid or late 2024

By Team PITCH