The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and....
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....
The campaign has been designed by Lowe Lintas
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....
Asks ratings body why it didn’t proactively disclose the MIB order
Profit down 60% to Rs 33.57 crore
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....