Tags STORY
BrandTalk
WPP will double its size in India in next five...

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

By Naziya Alvi Rahman

Marketing Moments
Ads and festivities: Celebratory time for print industry?

With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and....

By Team PITCH

Marketing Moments
Rise of live commerce: Advertisers log into new channel of...

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....

By Shantanu David

Marketing Moments
Marketers shifting ad money from Search to e-commerce & social...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

By Team PITCH

Marketing Moments
Rs 80,000 crore riding on cricket: Will broadcasters get their...

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....

By Aditi Gupta Sonam Saini

Marketing Moments
Axis Bank ‘opens experiences’ for credit cards campaign

The campaign has been designed by Lowe Lintas

By Team PITCH

Marketing Moments
FMCG ad vol on TV grew by 6% in H1

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....

By Team PITCH

Marketing Moments
NBDA expects swift action from BARC on I&B raw data...

Asks ratings body why it didn’t proactively disclose the MIB order

By Team PITCH

Marketing Moments
BARC India’s revenue marginally up to Rs 323 crore in...

Profit down 60% to Rs 33.57 crore

By Sonam Saini

Marketing Moments
Breaking bot: Is AI taking newsrooms to the future?

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....

By Nilanjana Basu