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Marketing Moments
Advertisers want 'fair share' in rebates earned by media agencies,...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand....

By Kanchan Srivastava

Marketing Moments
Govt to introduce Data Bill in LS tomorrow

The earlier version of the privacy bill was withdrawn last year in August

By Team PITCH

BrandTalk
We are offering flexible ad packages for the cricket season:...

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....

By Sonam Saini

Marketing Moments
Print Media: Is the dust finally settling after the Covid...

With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry....

By Team PITCH

Marketing Moments
Brands may spend 15-20% more on Onam advertising this year

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by....

By Nilanjana Basu

Marketing Moments
HT Media’s net loss narrows to Rs 19 cr in...

As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print

By Team PITCH

Marketing Moments
No money spent on influencers to market schemes: Govt tells...

The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public

By Team PITCH

Marketing Moments
Indian Super League: Rs 550 cr set as base price...

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

By Team PITCH

Marketing Moments
Meta posts $31.5 bn as ad rev in Q2

Revenue stood at $32 billion, growing 11% YoY

By Team PITCH

Marketing Moments
Will 28% GST be endgame for Indian gaming advertising ecosystem?

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the....