BrandTalk STORY
BrandTalk
'The core of our strategy will always be our employees...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic,....

By Ritika Raj

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

BrandTalk
'In times of distress, customers can hide but responsible brands...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans,....

By Ritika Raj

BrandTalk
Work from home has significantly impacted the sleeping pattern of...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans....

By Ritika Raj

BrandTalk
Offline channels are showing a very healthy recovery: Kanwalpreet Walia,...

Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the....

By Ritika Raj

BrandTalk
‘That online retailers are unbeatable in terms of price is...

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co.....

By Simran Sabherwal

BrandTalk
‘Everything we do has to be analyzed & has to...

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By....

By Simran Sabherwal

BrandTalk
‘Men In the Kitchen campaign, a subtle attempt at breaking...

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking....

By Ritika Raj

BrandTalk
We believe Sirius will be invaluable to advertisers in enhancing...

Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions....

By Simran Sabherwal

BrandTalk
Print has a very high degree of trust: Yadvinder Singh...

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print....

By Simran Sabherwal

BrandTalk
We need to be a brand that is relevant, relatable...

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation....

By Simran Sabherwal

BrandTalk
Innovation & diversification have been essential: Arjun Ranga

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all....

By Simran Sabherwal

BrandTalk
The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been....

By Christina Moniz

BrandTalk
Discovery as a brand stands for trust & credibility across...

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+....