Kanchan Srivastava STORY
Kanchan Srivastava

NA

NA

NA

NA

Marketing Moments
Has digital become the new flag bearer of advertising?

Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year....

By Kanchan Srivastava

Marketing Moments
From Web 3.0 to Metaverse: 10 digital trends that defined...

The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key....

By Kanchan Srivastava

Marketing Moments
Godrej & Boyce's digital ad spend has doubled to 40%...

Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with....

By Kanchan Srivastava

Marketing Moments
Did festive season really fuel advertising this year?

The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print....

By Kanchan Srivastava

Marketing Moments
Tech giants’ ad revenues hit plateau: Is global recession the...

Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and....

By Kanchan Srivastava

Marketing Moments
Google bets big on audio advertising: Are brands listening?

The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

By Kanchan Srivastava

Marketing Moments
Titan's IRTH intends to create long meaningful relationships with consumers:...

Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision....

By Kanchan Srivastava

Marketing Moments
Festive bonanza for early-stage startups, but will it reflect on...

Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage....

By Kanchan Srivastava

Marketing Moments
Will FMCG brands pump in more AdEx to cash in...

While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say....

By Kanchan Srivastava

Marketing Moments
We have simplified the customer journey: Manish Dubey, ICICI Prudential

The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making....

By Kanchan Srivastava

Marketing Moments
Car makers zoom into festive mode, 10-15% more AdEx on...

Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed....

By Kanchan Srivastava

Marketing Moments
U-17 Women’s World Cup: FIFA-AIFF tussle casts cloud on sponsorship...

The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or....

By Kanchan Srivastava

Marketing Moments
After EdTech, AdTech the new favourite for investors?

Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years

By Kanchan Srivastava

Marketing Moments
Very few markets have the potential that India has at...

The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues....

By Kanchan Srivastava

Marketing Moments
Chatbots will become primary means of digital communication with consumers:...

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with....

By Kanchan Srivastava