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Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed....
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....
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Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking....
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Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy....
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and....
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share....
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet....
Gemini will be available in 40 languages as a paid application; out in English as of now
Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing....
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value....
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers....
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large....
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended....
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to....
While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
