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Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed....
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Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
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Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
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Slapped with hefty penalties by CCI, Google braces up for a tough time ahead in India in 2023 despite record....
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Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing....
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While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced....
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Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII....
All big players, including Viacom18, Disney Star, Sony and Zee, Amazon Prime Video and Jio Cinema, will try their luck,....
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The samples have to be submitted by the end of this week, officials from leading news channels have told e4m
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Leading D2C brands didn’t advertise on TV for months barring the IPL season
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Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year....
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The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key....
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Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with....
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The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print....
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Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and....
