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With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry....
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
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As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their....
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Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match,....
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With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
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The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
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AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
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As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha....
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Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of....
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Most industry players opine that while the rules will make the industry more accountable, there will be an impact on....
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The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and....
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Arvind RP, Marketing Director, McDonald’s India West and South, speaks to e4m on inflation, the company’s media mix, the new....
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Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat....
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Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
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Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
