Kanchan Srivastava STORY
Kanchan Srivastava

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Marketing Moments
Start-up acquisitions: Spurt in AdEx likely?

While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others....

By Kanchan Srivastava

Marketing Moments
Dentsu Creative celebrates Cannes Lions victory with outdoor campaign

Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings

By Kanchan Srivastava

Marketing Moments
Ads on Quora are high performing: Vinay Pandey

Quora’s Chief Revenue Officer shares that the team in India is actively working towards helping brands leverage the platform's high....

By Kanchan Srivastava

Marketing Moments
FMCG start-up acquisitions: What does it mean for D2C ecosystem?

Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online....

By Kanchan Srivastava