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At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing....
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues....
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the....
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small-....
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a....
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last....
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Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent....
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The paper will be priced at Rs 5 and will have 14 pages
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The partnership between brands and celebrities is a win-win for both, say experts,
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Among the list of eminent speakers from across the globe is a Singaporean virtual influencer Rae
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Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike....
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Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through....
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and....
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Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges....
