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From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in....
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s....
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this....
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their....
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according....
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
