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The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
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Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision....
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Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage....
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While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say....
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The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making....
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Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed....
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The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or....
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
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The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues....
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The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with....
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The company already has a strong presence in the US, Europe and China markets
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Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and....
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Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix....
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others....
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Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings
