Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and....
The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision....
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage....
While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say....
The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making....
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed....
The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or....
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues....
The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with....
The company already has a strong presence in the US, Europe and China markets
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and....
Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix....
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others....