Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’....
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only....
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the....
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....
In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance....
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google....
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which....
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....