Kanchan Srivastava STORY
Kanchan Srivastava

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Marketing Moments
2023: When digital advertising got bigger

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’....

By Kanchan Srivastava

Marketing Moments
GenAI in marketing: Will 2024 be the make-or-break year?

Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only....

By Kanchan Srivastava

Marketing Moments
Newspaper industry set to grow as PRP Bill will cut...

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the....

By Kanchan Srivastava

Marketing Moments
India’s burgeoning social media consumption: What does it mean for...

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....

By Kanchan Srivastava

Marketing Moments
CCI gives nod for acquisition of Glenmark Life Sciences by...

In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences

By Kanchan Srivastava

Marketing Moments
Zee-Sony merger hits roadblock: Tracking deals that had a smooth...

The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance....

By Kanchan Srivastava

Marketing Moments
Cookie Conundrum: Uncertainty continues as clock ticks towards 2024

With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google....

By Kanchan Srivastava

Marketing Moments
Fin-Fabulous: How lending tech startups have emerged as big advertisers

Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which....

By Kanchan Srivastava

Marketing Moments
Twitter and Threads to face decline in 2024: Data.ai

Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report

By Kanchan Srivastava

Marketing Moments
Festive Marketing: CMOs use AI tools to optimize spends

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....

By Kanchan Srivastava

Marketing Moments
Global ad game: Is Google and Meta’s loss Amazon’s gain?

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....

By Kanchan Srivastava

Marketing Moments
Ad fraud pinch: Advertisers to lose one-third of spends on...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....

By Kanchan Srivastava

Marketing Moments
Maybelline’s CTV spends growing in double digits: Zeenia Bastani

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....

By Kanchan Srivastava

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
TV growth shrinks in 2022, gaming & digital continue to...

TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....

By Kanchan Srivastava