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Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to....
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts....
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....
Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’....
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial....
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility,....
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist....
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting....
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers....
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in....
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and....
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of....
