Tags STORY
Marketing Moments
YouTube, WhatsApp, FB & X lose users in urban India:...

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while....

By Kanchan Srivastava

Marketing Moments
ShareChat raises $49 million

The fund will help the company invest further in its ad targeting technology as well as continue the growth of....

By Team PITCH

Opinion
Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

By Arun Pattabhiraman

On The Move
Social Panga expands to Dubai, UAE

The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said....

By Team PITCH

Marketing Moments
Is retail media gaining pace in the digital advertising race?

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....

By Shantanu David

Pitch Feature
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

By Ritika Raj

Opinion
Adapting Social Media Tactics in a Changing Landscape For Sustainable...

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

By Amrita Sharma

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
How Upcoming Marketing Trends Can Be Capitilised in 2024

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

By Himanshu Arora

Opinion
Navigating the Marketing Landscape: A Journey Through Tech Evolution and...

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the....

By Amit Kushwaha