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Fashion designer Giorgio Armani no more

Fashion designer Giorgio Armani no more

  • by Team PITCH
  • September 05, 2025

His family and employees will carry the Group forward in respect and continuity of these values, the company said


United Spirits ups ad spends by 36% in Q1FY26

United Spirits ups ad spends by 36% in Q1FY26

  • by Team PITCH
  • August 14, 2025

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


Mario Muredda named Global CEO of Ogilvy Health

Mario Muredda named Global CEO of Ogilvy Health

  • by Team PITCH
  • October 23, 2024

This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health


‘We Have Focused On Learning, Embracing Change & Staying Ahead Of Trends’: Divya Aggarwal

‘We Have Focused On Learning, Embracing Change & Staying Ahead Of Trends’:...

  • by Ritika Raj
  • May 28, 2024

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth, hyperlocal approach and more


JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

  • by Team PITCH
  • April 26, 2024

Adds thoughtful colours to the game through brand association with six teams


'Partnerships With Large-Decibel Events Allow Us To Offer 'Money Can't Buy' Experiences'

'Partnerships With Large-Decibel Events Allow Us To Offer 'Money Can't Buy' Experiences'

  • by Ritika Raj
  • April 05, 2024

Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader marketing strategy, loyalty programs and...


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Will modified RIO lead to an increase in subs revenue or cord-cutting?

Will modified RIO lead to an increase in subs revenue or cord-cutting?

  • by Sonam Saini
  • January 05, 2024

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...


Network18 & ZEEL announce new RIO; change pricing of channels, discontinue bouquets

Network18 & ZEEL announce new RIO; change pricing of channels, discontinue bouquets

  • by Team PITCH
  • January 04, 2024

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024


‘Staying In Tune With The Pulse Of Indian Youth Is Not Just A Goal, It's In SOCIAL’s DNA’

‘Staying In Tune With The Pulse Of Indian Youth Is Not Just...

  • by Ritika Raj
  • December 28, 2023

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more


LS passes Press & Registration of Periodicals Bill; listing new title now easier

LS passes Press & Registration of Periodicals Bill; listing new title now...

  • by Team PITCH
  • December 22, 2023

There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority


Newspaper industry set to grow as PRP Bill will cut red-tapism: Rakesh Sharma, INS

Newspaper industry set to grow as PRP Bill will cut red-tapism: Rakesh...

  • by Kanchan Srivastava
  • December 22, 2023

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...


Festive fervour: Consumer durables sector expects double-digit growth in Oct-Nov

Festive fervour: Consumer durables sector expects double-digit growth in Oct-Nov

  • by Sonam Saini
  • September 27, 2023

The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Akshay Kumar & Kareena Kapoor top film celebrity endorsers of 2020: TAM AdEx

Akshay Kumar & Kareena Kapoor top film celebrity endorsers of 2020: TAM...

  • by Team PITCH
  • December 30, 2020

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...


Tata Sky Binge partners with CuriosityStream to Bring World-Class Factual Entertainment for its Subscribers

Tata Sky Binge partners with CuriosityStream to Bring World-Class Factual Entertainment for...

  • by Team PITCH
  • November 17, 2020

Tata Sky Binge adds thousands of exciting, on-demand titles from CuriosityStream’s distinguished library of world-class documentaries CuriosityStream, Tata Sky, and Pay TV...


JK Super Cement thanks doctors this Diwali through a deeply moving film

JK Super Cement thanks doctors this Diwali through a deeply moving film

  • by Team PITCH
  • November 09, 2020

JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...


iD Fresh Food salutes the relentless spirit of COVID-19 warriors

iD Fresh Food salutes the relentless spirit of COVID-19 warriors

  • by Team PITCH
  • November 04, 2020

As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers, particularly doctor moms, who continue...


RIO celebrates #WhatMakesAMother – A Mother’s Day Campaign

RIO celebrates #WhatMakesAMother – A Mother’s Day Campaign

  • by pitchteam
  • May 11, 2020

RIO-Heavy Flow Pads, has launched its first Mother’s Day campaign today. On this occasion, the brand celebrates women who revel in...


Mahindra & Mahindra says thank you to #WarriorsOnWheels in a film by DDB Mudra Group

Mahindra & Mahindra says thank you to #WarriorsOnWheels in a film by...

  • by pitchteam
  • April 24, 2020

Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...


Airtel Digital TV launches Exclusive CuriosityStream Channel

Airtel Digital TV launches Exclusive CuriosityStream Channel

  • by pitchteam
  • April 03, 2020

In an industry first, over 16 million DTH customers of Airtel can now enjoy award-winning factual entertainment from CuriosityStream over the Free to Air TV...


70 days of Modi 2.0: Should business be optimistic?

70 days of Modi 2.0: Should business be optimistic?

  • by Sandiip Kapur
  • August 29, 2019

If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...


How brands "Bonaffee-ed" the Rahul Bose's banana moment

How brands "Bonaffee-ed" the Rahul Bose's banana moment

  • by pitchteam
  • July 31, 2019

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...


Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on social

Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on social

  • by pitchteam
  • July 12, 2019

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...


Baggit Launches Its New Campaign with Shraddha Kapoor  #PutItOnTheTable

Baggit Launches Its New Campaign with Shraddha Kapoor #PutItOnTheTable

  • by pitchteam
  • June 26, 2018

Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...


Kshitij | IIT Kharagpur | 19th-21st January 2018

Kshitij | IIT Kharagpur | 19th-21st January 2018

  • by pitchteam
  • January 08, 2018

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...


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    Apple launches iPhone 17 series; India pricing revealed for iPhone Air and other models

    • by Pitch Team
    • September 10, 2025
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    Goodby Silverstein & Partners names ad veteran Sarah Thompson as first CEO

    • by Pitch Team
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  • Fashion designer Giorgio Armani no more

    Fashion designer Giorgio Armani no more

    • by Pitch Team
    • September 05, 2025
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    74% Gen Z look to influencers for health tips: Ipsos Report

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