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Marketing Moments
Network18 revenue jumps 50% in FY24

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24

By Aditi Gupta

On The Move
Disney Star announces retention bonus amid merger concerns

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is....


Marketing Moments
Tata Group mulls buying Disney's Tata Play stake: Report

A news report says that the companies are in the midst of preliminary talks about the acquisition

By Team PITCH

Marketing Moments
Reliance to buy 13% of Paramount's stake in Viacom18 for...

With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Reliance-Disney merger a threat to Google-Meta duopoly?

Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV....

By Sonam Saini

Marketing Moments
Viacom18, Disney merger announced formally, JV to be valued at...

Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson

By Team PITCH

Marketing Moments
Reliance Jio and Airtel rekindle Valentine's Day banter over 'red...

Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day

By Team PITCH

Marketing Moments
Zee-Sony break-up: Will other media biggies now band together to...

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta....

By Aditi Gupta Sonam Saini

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj