rana

Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth

The consultancy expects AI-driven models to become a core part of its differentiation in the coming years

In this expanded role, Deepali Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design (XD) practice worldwide

Our weekly take on ads that caught our eye or failed to make an impression

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Rana Yashwant will bring two shows every weekend on TV and digital platforms

In a conversation with e4m, Ajay Kakar and Rana Barua shared how 2025 has seen the highest-ever participation in the history of the awards, the...

HUL has also introduced an AI-powered enhancement to its indigenous eB2B platform, Shikhar, to empower 1.4 million kirana stores, CEO said at the ISA Conference...

In her new roles, PV Sindhu will actively contribute to the brand’s vision of bridging the digital divide for small retailers

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”

Pankaj Nayak will report to Rana Barua, Group CEO, India, SEA & North Asia

The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services

The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series

The campaign has been conceived by Ogilvy India

Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association

Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working on the "One Asia" philosophy,...

Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years

The campaign marks the third collaboration between Ayushmann and Agoda

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally

Pratheeb Ravi joins as ECD - Head of Creative, Mumbai

The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature

Ayushmann Khurrana is also UNICEF’s National Ambassador for India

The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...

Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands

Khurrana will spearhead campaign named #TimeToWobble

The Campaign Features Babil Khan And Kritika Khurana

The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal

Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24

Creative spots that caught our eyes

Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...

As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season

KITKAT Dessert Delight which is inspired by your favorite desserts for a delicious, melt in mouth experience KITKAT Dessert Delight range is the perfect me-time...

Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...

Strengthens partnership with retailers in line with its inclusive growth credo ‘Nation First: Sab Saath Badhein’  Over the years, ITC has strengthened its partnership...

Conran Design Group opens its third global office in Mumbai Havas Group India, today announced that it is further strengthening its operation in India with...

Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector

Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers  on various topics like on ‘category insights’, ‘recommendations on...

This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana...

Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...

Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...

House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...

The channel will host varied content right from music, unscripted celebrity content, animation, news to lots more Rana Duggubati...

#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...

Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...

Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...

@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...

Bollywood Actor Ayushmann Khurrana in association with Peter England posted a short video emphasizing the importance of wearing face masks while stepping out...

The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...

Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...

Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...

The launch took place at an event hosted by Aparshakti Khurana Vaani Kapoor was part of the event that was hosted by Aparshakti Khurana. It...

House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...

Nexus becomes the first Indian Mall company to have a Bollywood celebrity as its ambassador   Nexus Malls, in yet another first-of-its-kind...

With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight Reckitt Benckiser announced...

In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...

Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands...

“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has to spell class”, says Dr....

Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.

Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...

Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...

Series of videos show the brand ambassador embracing tough fitness in everyday life Unlocking true human potential through

The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...

Rana Kapoor, MD & CEO, YES BANK, was recognized by the Advertising Agencies Association of India (AAAI) as an Outstanding Contributor to the Media and...

DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates...

Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of a ‘sound mind in a...