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Vishal Singh moves on from Xapads

Vishal Singh moves on from Xapads

  • by Team PITCH
  • August 21, 2025

Singh was the Country Head for India at Xapads


Herbalife is expanding its footprint beyond metros: Panchali Upadhaya

Herbalife is expanding its footprint beyond metros: Panchali Upadhaya

  • by Ritika Raj
  • June 26, 2025

Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships


'Grassroots sport isn’t charity, it’s nation-building in its purest form'

'Grassroots sport isn’t charity, it’s nation-building in its purest form'

  • by Ruhail Amin
  • June 12, 2025

Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions


Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts

Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts

  • by Shalinee Mishra
  • May 07, 2025

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories...


Sriram Padmanabhan appointed Head- Health Care Business at Dabur

Sriram Padmanabhan appointed Head- Health Care Business at Dabur

  • by Team PITCH
  • April 07, 2025

Philipe Joseph Haydon, the current Head of Health Care Business, will be retiring on July 1


Grey India appoints Harsh Kapadia as Chief Creative Officer

Grey India appoints Harsh Kapadia as Chief Creative Officer

  • by Team PITCH
  • April 02, 2025

Harsh Kapadia joins from MRM New York (part of McCann Worldgroup)


Kalyan Jewellers' Gudi Padwa campaign encapsulates the essence of new beginnings

Kalyan Jewellers' Gudi Padwa campaign encapsulates the essence of new beginnings

  • by Team PITCH
  • April 02, 2025

The campaign features brand ambassador Pooja Sawant


Indian sports economy 4x bigger than a decade ago: GroupM

Indian sports economy 4x bigger than a decade ago: GroupM

  • by Team PITCH
  • April 01, 2025

Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report


#e4mExclusive: Former Mirum (WPP) leaders create The HOOOP Collective

#e4mExclusive: Former Mirum (WPP) leaders create The HOOOP Collective

  • by Neeta Nair
  • March 24, 2025

The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair


Aneesha Mukhopadhaya joins Netflix India as Consumer Insights Lead

Aneesha Mukhopadhaya joins Netflix India as Consumer Insights Lead

  • by Team PITCH
  • February 24, 2025

Before joining Netix, Mukhopadhaya was with Amazon as its Research and Insights Lead for Prime Video


Google’s Anubha Upadhyay joins Teleperformance as VP, APAC (Go-to-Market Solutions)

Google’s Anubha Upadhyay joins Teleperformance as VP, APAC (Go-to-Market Solutions)

  • by Team PITCH
  • January 14, 2025

Prior to joining Teleperformance, Anubha Upadhyay was with Google for over 11 years


PTI completes 77 years of journey as a news agency

PTI completes 77 years of journey as a news agency

  • by Team PITCH
  • August 29, 2024

To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan


Pranay Upadhyaya quits Zee News

Pranay Upadhyaya quits Zee News

  • by Team PITCH
  • August 05, 2024

Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years


Does size matter? How screens impact programmatic media buying

Does size matter? How screens impact programmatic media buying

  • by Shantanu David
  • July 31, 2024

Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...


Padmaja Joshi to join TV9 Network as Senior Executive Editor

Padmaja Joshi to join TV9 Network as Senior Executive Editor

  • by Team PITCH
  • July 31, 2024

Joshi was earlier associated with Times Now


H2 looks promising with signs of a larger-than-usual festive season: Ashwin Padmanabhan

H2 looks promising with signs of a larger-than-usual festive season: Ashwin Padmanabhan

  • by Tasmayee Laha Roy
  • July 26, 2024

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...


Ajay Upadhyay revolutionised Hindi journalism: Hemant Sharma

Ajay Upadhyay revolutionised Hindi journalism: Hemant Sharma

  • by Team PITCH
  • July 08, 2024

Sharma is the News Director at TV9 Network


Padmaja Joshi quits Times Now

Padmaja Joshi quits Times Now

  • by Ruhail Amin
  • June 21, 2024

This was her second stint with the channel


From fringe to forefront: How independent media outlets redefined India’s 2024 elections

From fringe to forefront: How independent media outlets redefined India’s 2024 elections

  • by Team PITCH
  • June 10, 2024

The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV...


Deepika Padukone shows how to ‘snap like a superstar’ with CAMON 30 Series

Deepika Padukone shows how to ‘snap like a superstar’ with CAMON 30...

  • by Team PITCH
  • May 20, 2024

By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth


Samsung picks up from where Apple left off in rebuttal ad: 'Would never crush creativity'

Samsung picks up from where Apple left off in rebuttal ad: 'Would...

  • by Team PITCH
  • May 16, 2024

The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers


Apple ad for iPad Pro 2024 crushes creativity, literally

Apple ad for iPad Pro 2024 crushes creativity, literally

  • by Team PITCH
  • May 09, 2024

The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators


Amazon Fresh rolls out new campaign with Manoj Bajpayee

Amazon Fresh rolls out new campaign with Manoj Bajpayee

  • by Team PITCH
  • April 29, 2024

This is the second edition of ‘Nahi toh Mehenga Padega’ campaign


'Partnerships With Large-Decibel Events Allow Us To Offer 'Money Can't Buy' Experiences'

'Partnerships With Large-Decibel Events Allow Us To Offer 'Money Can't Buy' Experiences'

  • by Ritika Raj
  • April 05, 2024

Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader marketing strategy, loyalty programs and...


Danone India launches digital campaign for AptaGrow

Danone India launches digital campaign for AptaGrow

  • by Team PITCH
  • February 29, 2024

The campaign is centred on educating parents about the importance of vital nutrient absorption


Kunal Vijaykar says, 'Change your bread, not your habits' in The Health Factory ad

Kunal Vijaykar says, 'Change your bread, not your habits' in The Health...

  • by Team PITCH
  • February 21, 2024

#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating


Deepika Padukone is global ambassador of Hilton's 'For The Stay’ campaign in India

Deepika Padukone is global ambassador of Hilton's 'For The Stay’ campaign in...

  • by Team PITCH
  • February 16, 2024

'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company


mSix&Partners Entrusted with the Integrated Media Mandate for Kapiva

mSix&Partners Entrusted with the Integrated Media Mandate for Kapiva

  • by Team PITCH
  • February 15, 2024

The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand


2024 will be a growth year for IPL: Ashwin Padmanabhan

2024 will be a growth year for IPL: Ashwin Padmanabhan

  • by Sonam Saini
  • February 14, 2024

At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections will bring in SME advertisers...


How celebs are adding stars to the start-up universe

How celebs are adding stars to the start-up universe

  • by Team PITCH
  • February 08, 2024

The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return


Dasos unveils TVC starring Naga Chaitanya

Dasos unveils TVC starring Naga Chaitanya

  • by Team PITCH
  • January 15, 2024

The campaign, It's Your Right to Know, is created by PAD


What's on brands' plates after the cookie crumble of 2024?

What's on brands' plates after the cookie crumble of 2024?

  • by Shantanu David
  • January 08, 2024

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...


Deepika Padukone turns 38: A look at her global brand journey

Deepika Padukone turns 38: A look at her global brand journey

  • by Sohini Ganguly
  • January 05, 2024

How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton


Navika Kumar to be Group Editor-in-Chief, Times Now and Times Now Navbharat

Navika Kumar to be Group Editor-in-Chief, Times Now and Times Now Navbharat

  • by Naziya Alvi Rahman
  • December 29, 2023

The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia


Deepika Padukone steps in as ambassador for TECNO Smartphones

Deepika Padukone steps in as ambassador for TECNO Smartphones

  • by Team PITCH
  • December 26, 2023

Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio


Fraud, Ethics, and Vernacular Challenges: The Problematic State of Digital Advertising

Fraud, Ethics, and Vernacular Challenges: The Problematic State of Digital Advertising

  • by Ritika Raj
  • December 22, 2023

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance


Bisleri ropes in Deepika Padukone as global brand ambassador

Bisleri ropes in Deepika Padukone as global brand ambassador

  • by Team PITCH
  • December 21, 2023

Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp


‘Audio advertising has mass reach plus the benefits of personalisation’

‘Audio advertising has mass reach plus the benefits of personalisation’

  • by Sonam Saini
  • December 04, 2023

In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...


Sanket Upadhyay quits NDTV

Sanket Upadhyay quits NDTV

  • by Team PITCH
  • October 17, 2023

Prior to joining NDTV, Upadhyay was associated with CNN News 18


Best ads of the fortnight: JSW Paints brings back 'Sawalia', NBA beckons basketball lovers

Best ads of the fortnight: JSW Paints brings back 'Sawalia', NBA beckons...

  • by Team PITCH
  • September 14, 2023

Creative spots that caught our eyes


Dyson names Deepika Padukone as brand ambassador for hair care technologies

Dyson names Deepika Padukone as brand ambassador for hair care technologies

  • by Team PITCH
  • August 04, 2023

Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health


Eatfit Signs Cricketer Devdutt Padikkal as Brand Ambassador

Eatfit Signs Cricketer Devdutt Padikkal as Brand Ambassador

  • by Team PITCH
  • March 23, 2021

Devdutt Padikkal is the new cricketing kid on the block Eatfit, one of India’s largest healthy food platforms, today announced Cricketer Mr. Devdutt Padikkal, as...


Levi’s® Shows How ‘When You Take A Step, We All Move’ In Its Latest Campaign

Levi’s® Shows How ‘When You Take A Step, We All Move’ In...

  • by Team PITCH
  • February 26, 2021

Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...


LEVI’S® ANNOUNCES DEEPIKA PADUKONE AS GLOBAL BRAND AMBASSADOR

LEVI’S® ANNOUNCES DEEPIKA PADUKONE AS GLOBAL BRAND AMBASSADOR

  • by Team PITCH
  • February 24, 2021

The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...


Will 'Fighter' promotions witness brand Hrithik's magic?

Will 'Fighter' promotions witness brand Hrithik's magic?

  • by Noel D'souza
  • January 14, 2021

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...


Deepika Padukone’s social media wipeout: What happens to past promotions & partnerships?

Deepika Padukone’s social media wipeout: What happens to past promotions & partnerships?

  • by Tasmayee Laha Roy
  • January 07, 2021

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...


Brand transformation is a fight for relevance, say experts at ABP-e4m panel

Brand transformation is a fight for relevance, say experts at ABP-e4m panel

  • by Team PITCH
  • December 16, 2020

Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...


'Combining earned & paid media makes it relevant to any communication campaign'

'Combining earned & paid media makes it relevant to any communication campaign'

  • by Team PITCH
  • November 30, 2020

Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...


New Emerging World of Journalism launches NEWJ Gujarati

New Emerging World of Journalism launches NEWJ Gujarati

  • by Team PITCH
  • November 17, 2020

NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...


Deepika Padukone is India’s most beautiful and glamorous celebrity: IIHB Study

Deepika Padukone is India’s most beautiful and glamorous celebrity: IIHB Study

  • by Team PITCH
  • October 27, 2020

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...


Lenovo brings latest Thin and Light laptops to India with new IdeaPad Slim 3

Lenovo brings latest Thin and Light laptops to India with new IdeaPad...

  • by pitchteam
  • June 11, 2020

New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand worldwide and in India


Luminous & 82.5 Instil Hope on World Environment Day

Luminous & 82.5 Instil Hope on World Environment Day

  • by pitchteam
  • June 05, 2020

In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....


RIO celebrates #WhatMakesAMother – A Mother’s Day Campaign

RIO celebrates #WhatMakesAMother – A Mother’s Day Campaign

  • by pitchteam
  • May 11, 2020

RIO-Heavy Flow Pads, has launched its first Mother’s Day campaign today. On this occasion, the brand celebrates women who revel in...


Revising The Marketing Playbook For The New Normal

Revising The Marketing Playbook For The New Normal

  • by Pragya Upadhyay
  • May 04, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...


Mandira Bedi to be the face of Max Life Insurance Family Run

Mandira Bedi to be the face of Max Life Insurance Family Run

  • by pitchteam
  • January 27, 2020

The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...


Welspun highlights Indian water crisis via innovative mobile ads based on severe ground water levels

Welspun highlights Indian water crisis via innovative mobile ads based on severe...

  • by pitchteam
  • January 16, 2020

Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across...


#FanBannaPadega: Hero Indian Super League’s new campaign for Season 5 heralds rise of a footballing nation

#FanBannaPadega: Hero Indian Super League’s new campaign for Season 5 heralds rise...

  • by pitchteam
  • September 11, 2018

Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...


Celebrate Ganesh Chaturthi with Philips Hue illuminated 'Ganpati-on-Wheels' in Maharashtra

Celebrate Ganesh Chaturthi with Philips Hue illuminated 'Ganpati-on-Wheels' in Maharashtra

  • by pitchteam
  • September 11, 2018

Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated...


Eureka Forbes appoints Taproot Dentsu as its creative agency

Eureka Forbes appoints Taproot Dentsu as its creative agency

  • by pitchteam
  • August 07, 2018

Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....


Viacom18 Motion Pictures announces its digital content brand – Tipping Point

Viacom18 Motion Pictures announces its digital content brand – Tipping Point

  • by pitchteam
  • May 02, 2018

Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...


Truecaller’s Video Ads Reaches New Heights

Truecaller’s Video Ads Reaches New Heights

  • by pitchteam
  • February 12, 2018

During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced a significant milestone to its...


I got into marketing because I love sports: Sanjeev Kapur

I got into marketing because I love sports: Sanjeev Kapur

  • by pitchteam
  • December 03, 2012

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