We delve into the actor's fascinating brand endorsement journey on her birthday
His last assignment was as Business Unit Head-Appliances at Orient Electric
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the....
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for....
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital....
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World....
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels....
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous....
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for....