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Marketing Moments
Priyanka Chopra Jonas turns 41! Desi Girl goes global with...

We delve into the actor's fascinating brand endorsement journey on her birthday

By Team PITCH

On The Move
Hindware Home Innovation Limited appoints Salil Kapoor as Chief Executive...

His last assignment was as Business Unit Head-Appliances at Orient Electric

By Team PITCH

Marketing Moments
Can the Jio Bharat Phone app store take on Android?

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the....

By Shantanu David

BrandTalk
'Kellogg’s India aims to deliver the Hershey's experience with nutrition...

Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for....

By Aditi Gupta

Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini

BrandTalk
We believe in making technology accessible to everyone: Chandrika Jain,...

Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital....

By Ritika Raj

Marketing Moments
Rise in consumption: Bells of revival ringing for ad market?

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World....

By Kanchan Srivastava

Marketing Moments
Startup slowdown: Alarm bells for media & advertising sector?

Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels....

By Kanchan Srivastava

Marketing Moments
VIP Industries ad expenses up 216% in FY 2022-23

The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous....

By Sonam Saini

BrandTalk
'Drink More…Water' is our first digital-first campaign: Ishwindar Singh, Pernod...

Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for....

By Tanzila Shaikh