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Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy,....
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV....
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....
In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'
