Tags STORY
On The Move
Bata India’s Anand Narang joins Vedant Fashions as Chief Marketing...

Narang was associated with Bata India for over seven years

By Team PITCH

Marketing Moments
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for...

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....


Marketing Moments
Performance Marketing: D2C brands’ next avenue for revenue?

On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for....

By Team PITCH

Marketing Moments
Indian beauty brands put best face forward against global giants

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and....

By Kanchan Srivastava

BrandTalk
Consumers are too aware and they can tell when the...

On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign &....

By Tanzila Shaikh

BrandTalk
‘More than half of SUGAR’s revenue comes from offline retail’

In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s....

By Team PITCH

Marketing Moments
Harvesting the festivities: Onam goes beyond just local brands this...

Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical....

By Nilanjana Basu

BrandTalk
‘Digital as a component is higher than the category average...

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest....

By Team PITCH

Marketing Moments
Air India's new brand identity takes flight: 'We're in midst...

At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed....

By Team PITCH

Marketing Moments
'ICC World Cup is the right turning point for the...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this....

By Team PITCH