Tags STORY
Marketing Moments
Cadbury Celebrations uses AI to personalise the 'happy birthday' song

#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker

By Team PITCH

Marketing Moments
Asia Cup: Disney Star seeks Rs 26 cr for TV...

The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the....

By Team PITCH

Marketing Moments
Air India Maharaja to bow out as mascot: Report

The airlines will continue to use the mascot for its airport lounges and premium classes

By Team PITCH

Marketing Moments
Disney Star pitches ICC WC Co-Presenting at Rs 118cr for...

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship....


Marketing Moments
Shriya Saran is the first brand ambassador of Ayurvedic personal...

'Saran perfectly embodies the values and vision of Herby Angel,' said the company

By Team PITCH

Marketing Moments
HUL records 6% YoY revenue growth in Q1

The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023

By Team PITCH

Marketing Moments
Brands in the Barbie world: Will the film's pink blitz...

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

By Nilanjana Basu

Report Watch
India’s M&E industry expected to grow at 9% CAGR: PwC...

TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says

By Team PITCH

Marketing Moments
Univest collaborates with Harbhajan Singh

The former cricketer features in a campaign for the fintech startup

By Team PITCH

Marketing Moments
Nandani Creation signs Madhuri Dixit as brand ambassador

The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads

By Team PITCH