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The agreement pertains to participation in a private placement offering totalling $50 million.

Definitive stock purchase agreement paves the way for Quint Digital to broaden its digital journalism footprint

Equity-linked deal secures exclusive music rights and signals shift away from in-house film production

As Omnicom’s acquisition of IPG reshapes the global media landscape, senior exits including Morris and other top leaders signal a deep restructuring across the combined...

Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy

First Integrated Campaign to Launch Later This Year

Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print

Here’s your weekly forecast of what rained gold and what just got washed away

Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes

Each of whom has made a significant impact on the industry through their work and thought leadership

Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance

Eugene Lee was with the company for over 15 years

Tavleen Bhatia, Director - Chief Marketing and Revenue Officer, Cleartrip, speaks of the OTA’s strategy to focus on loyal customers of Flipkart and Myntra

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Sridhar Balakrishnan, Group CEO, Duroflex speaks on the brand’s new campaign, the focus on an immersive experience, leveraging synergies between its brands Duroflex and Sleepyhead...

Karisma Kapoor is the brand ambassador of the cooking oil brand

Ripal Chopda, CMO, The Sleep Company talks about delivering on the brand's promise of a good night’s sleep, tactical approaches for tie-ups, the brand's A2S...

D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 as well as their roadmap...

Shaleen Ashdhir joins from Magicbricks where he was National Head - Ad Sales

Kunal Dubey, CMO of Wakefit.co, discusses the success of Sleep Internship, rebranding journey, festive season growth, omnichannel expansion, and the brand's plans for the future

Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted ally for travellers and more

Sources say several shows—including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs

The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also a worrying trend for advertisers,...

The company is eyeing Rs 1000 crore revenue in the next 2-3 years

Shweta Jain moved out of Diageo in April

Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories

The social media influencer is named the brand ambassador for the Korean skincare brand in India

Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations

New store offers personalised shopping experience to build a stronger connect with the consumers

The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range

'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor

An inspirational figure in the world of Indian advertising, Fali Vakeel leaves behind an unparalleled legacy

Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office

The campaign has been done in association with Talented

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone

As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready

Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia

Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans

While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...

The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019

The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...

Launches a digital campaign around Cocoon- India’s first equal choice customizable mattress #TwoForOne #EqualChoice Cocoon, India’s first customizable mattress from Sleepwell has launched a digital...

Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology and bring alive the spirit of...

The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start Mattress brand Sleepwell ends...

Gumber has been associated with the fashion major, Benetton India for over five years and has been at the helm of multiple marketing campaigns Jasleen...

On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...

The digital campaign emphasizes on the brand ethos of loyalty, quality and consumer trust Mattress brand Sleepwell has launched a campaign that underlines the brand’s...

From mattresses enriched with the secrets of Ayurveda to cool gel memory foam pillows, the brand ensures a night of sound sleep and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sumit Sehgal, CMO, Sheela Foam Ltd. says that for marketers subjective evaluation will...

The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...

Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...

With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight Reckitt Benckiser announced...

Harpic, pioneer in toilet cleaning category, today reinforced its commitment for providing universal access to sanitation through its new campaign ‘Make India Toilet Proud’coupled with...