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Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m....
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10....
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....
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This association will further strengthen the brand perception of the lubricant behemoth
Campaign to promote RuPay Credit Card on UPI
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans....
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's....
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....
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Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach....
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Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....
