hri

The partnership is unveiled through a dynamic new campaign, “Main Fast, Streax Super-Fast,” celebrating confidence, speed, and effortless style

New appointments underscore the network’s push toward integrated content and brand-led solutions

WellnessCentric Homes is positioned to redefine modern living through design, services and community and reflect the balance and mindful living that define the concept

With this partnership, the brand brings together five decades of culinary excellence and the charisma of one of India’s most beloved stars

Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar

Hemant Shringy to start his journey with Wondrlab next week

Chris Turner, who currently serves as Chief Financial & Franchise Officer, will take charge from October 1, 2025

After transforming agency networks like FCB Group India, Dentsu and JWT, senior advertising leader Rohit Ohri launches his own culture consultancy – Ohriginal

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement

The account size is believed to be Rs 100 crore, said sources

Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu

Prior to this, Shrihari Bhat was Division Executive for International Markets at FIS

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...

Shridhar Mishra has over 24 years of experience in digital media and adtech

Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...

The film for Zebronics LED TVs and Soundbars contrasts reel and real-life interactions

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

The account will be serviced from the agency’s Mumbai office

Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected

Sanchita Johri was previously with Adidas as Director of Digital Activation

Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country

The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.

The association reinforces the #DareToDoit Spirit

The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...

The ad campaign is conceptualised and created by Mullen Lintas

Reliable sources have confirmed the news of Punit Misra's departure from the media company

The campaign is conceptualized by BBDO

The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

Rahul Shrivastava had moved to JioAds for two years

The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country

Most creative spots we saw between December 1 and 15

The campaign talks of the brand’s promise of providing an all-encompassing lifestyle through their projects

In this Christmas campaign, Zomato showcases the reactions of grown-ups and kids alike when the news of Santa Claus' delay breaks

The ad aims to depict that Christmas in India is a melting pot for different cultures

The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season

Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.

Strategic move aligns with company's shift from family business to corporate model

In the digital film, Ranveer is seen joyously decorating his Christmas tree

From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories...

Capossela departs after 32 years with the US-based tech giant

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how...

As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India,...

Sinha will be reporting directly to FCB Global CEO Tyler Turnbull

'Saran perfectly embodies the values and vision of Herby Angel,' said the company

The campaign is created by Collective Creative Labs

Prior to joining TPV Technology, Hrishitaa was associated with vivo India

During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

New campaign features brand ambassador Hrithik Roshan Come summer, new Mountain Dew Ice™, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India unveiled its...

MS Dhoni continues to endorse its 3-in-1 Agarbatti The Indian brand - Mysore Deep Perfumery House (MDPH) has welcomed Superstar Hrithik Roshan to their family...

83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...

#FlexYourAwesome encourages women to assert their might, strength and achievement There is an emerging cultural shift that is happening across the world. More women are...

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...

  Treeview TVs promise honesty at every step - honest prices, honest technology and an honest service network     Treeview Co. Ltd., India’s preferred...

Senior residents at Columbia Pacific Communities learned sign language to digitally deliver a special performance for an audience of over 400 speech and hearing impaired...

Christmas comes in early with CRED to make sure you end 2020 on a good note and start 2021 with exclusive offers...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...

Amy Astley, Divia Thani and Will Welch Appointed First Global Brand Editorial Directors at AD, Condé Nast...

Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...

Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...

Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....

AssureEdge CEO and Founder Bhupesh Tambe will continue to lead the company with a 30% stake EbixCash, a fully-owned subsidiary of Ebix, has announced that...

The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...

The creative agency has successfully fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views Hrithik...

Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India ‘Count Us In’, aimed at...

The company saw an 8% revenue contribution from E-Commerce alone in the quarter Marico has released its earnings report for Q2FY21. The company reported a...

As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...

Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...

The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...

Johri joins as President - Business (SA), Misra is President (Content & Intl. Markets), Amit Goenka will be President (Digital Businesses & Platforms) & Shariq...

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation of the lockdown on March...

Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand Hindustan Unilever’s announcement to rename...

The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...

The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and Nourished Skin and Hair

Urban Company restarts Salon at Home with reimagined salon services - threading, waxing and facial in the new normal in all cities except Maharashtra...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anuj Barasia, Vice President- Marketing of Spartan Poker says in the post-covid world,...

Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman...

Christmas is a magical time of the year, the season of hope, cheer and dreams of better times to come. This Christmas, The...

As part of the association, MX Player users will get seamless access to the content library of ShemarooMe MX Player has announced a strategic in-app...

IndiGo has placed a firm order for 300 A320neo Family aircraft. This marks one of Airbus’ largest aircraft orders ever with a...

In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...

Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...

MakeMyTrip Limited, India’s leading online travel company, today launched its new TV campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt....

MakeMyTrip Limited (Nasdaq: MMYT), India’s leading online travel company, today launched its latest ad campaign ahead of festive season with its brand ambassador...

Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...

Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....

~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...

Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features...

Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...

Vyoma Media’s software will power BMTC’S Passenger Information System for all the major bus depots Vyoma Media, the country's leading out of home digital solutions...