fmcg

Ad spend cuts by some players reflect smarter, targeted marketing – not a pullback, say experts

In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26

Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now...

Digital adoption, growing aspirations and increasing disposable incomes aside, India's Tier 4 markets are now benefiting from e-comm adoptions and digital payments, improving access to...

The company has announced the launch of Wow! Noodles in a range of Desi-Asian flavours

Accelerating premiumisation to be crucial for brands, says the latest Deloitte report

According to findings in the PMAR, while digital is expected to grow further, increasing its market share, some brands will show affinity towards high-impact TV...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

With 98 per cent of users consuming native language content, experts predict exponen

In the FMCG market, balancing purpose with profitability remains a challenge, but that hasn't stopped brands from looking beyond sales metrics to foster deeper connections...

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns

FMCG brands are allocating substantial resources to digital marketing, balancing traditional TV ads with creative digital campaigns to reach a wider and more diverse audience

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond...

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...

Nitin Paranjpe is Unilever's Chief People & Transformation Officer

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc

Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the...

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said

The FMCG giant has posted a 16% increase in net profit for Q3 FY24

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720...

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...

Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’ in India. This incredible spice...

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...

The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...

The Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their cookies segment Chocolate & nuts....

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...

With digitization, changing consumer behaviour and thrust on rural development, Bakery industry is undergoing major changes in the last two decades. Though there...

FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing...

Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...

 Future Consumer Ltd, one of the fastest growing FMCG companies in the country has named industry veteran Rajnikant Sabnavis as the new...

Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...

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The Internet, which has till now been taking h