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Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more

Indian creators are no longer waiting for brands to cast them in campaigns

Nitin Paranjpe currently serves as the Non-Executive Chairman of Hindustan Unilever Limited

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally

Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become a strategic weapon in the war...

At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...

Aabhinna Suresh Khare was the Chief Digital and Marketing Officer at Bajaj Capital Ltd

Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement

The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech

Liebherr’s latest campaign highlights smart innovations that simplify daily life

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu

The new film produced by Headsail Media Services Pvt. Ltd

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...

The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million

Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1

Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with...

Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity

Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that...

The campaign covered 21 markets over three weeks

The campaign consists of four films that are being aired during IPL

Adds thoughtful colours to the game through brand association with six teams

The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners

The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination

The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...

As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals

Amita Maheshwari was MD & Operating Director of Talent at Kedaara Capital; she was previously with Star India and The Walt Disney Company

The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand

Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout

Most creative spots we saw between December 1 and 15

Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”

The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app

The campaign is titled #GrowthKiUdaan

This partnership is expected to assist the in enhancing its online presence and visibility

The app-based commute service has launched a five-film campaign for its new customer-centric initiative

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...

The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo

The account will be serviced from the agency's Mumbai office

Gupta was previously the SVP & CEO of lending business at Paytm

 Launches ‘Project Plasma’ in collaboration with Fever FM to encourage survivors to save lives by donating plasma As the second wave of the Covid-19...

APL Apollo is yet again ready to ‘ROAR’ with Delhi Capitals as “The Principal Sponsors” of the team Delhi Capitals Continuing with their strategy of...

Launches Natural & Unfiltered ‘Apple Cider Vinegar’ Since the onset of Pandemic and even today, the conversation around Health & wellness is centered on...

The franchise brings on board a record 25 partners owing to its focus on digital marketing and consistent on-field performances JSW and GMR co-owned...

The multi-vitamin supplement will begin a one-year association with the team Maxirich, a daily health supplement from Cipla Health, was today announced as the official...

The Cornitos logo will be worn by the team on its official playing and training jersey Delhi Capitals today announced premium nachos brand Cornitos as...

Looks to bring awareness to the customers on the benefits of using Rapido service Rapido, India’s largest bike taxi platform, today announced the launch of...

JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...

Kapil was previously heading marketing at BookMyShow Fittr, one of the world’s largest community-driven online health and fitness brands, strengthens its core leadership team with...

Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...

Tewari succeeds founder Ajay Gupta who will now be the Non-Executive Chairman Capital Foods has announced the elevation of Navin Tewari, to the position of...

The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...

Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’ in India. This incredible spice...

On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...

MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA   MediaMonks (S4 Capital) has won...

The investment aims to build an exclusive Marathi OTT platform Vistas Media Capital (VMC), a Singapore-based media focused investment entity, partners with Planet Marathi to...

This campaign highlights the importance of seeking happiness even when there are challenges Tata Capital, the financial services arm of the Tata Group, has launched...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

The Group has said it continued to progress with a very strong third-quarter performance despite the impact of Covid-19 S4Capital has posted an almost 53%...

The e-book can be downloaded for free by sending a ‘hi’ to a WhatsApp number Capital Foods, the parent company of Ching’s Secret...

Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital says improvisation, adaptation & deliverance will be the key elements at the helm of the decision making...

TikTok's mission to inspire creativity and bring joy has made it the go-to platform for everyone to share fun, creative, and meaningful content. Recently, internationally...

Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for...

Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR...

Syska LED has decided to be partners with Sony Entertainment Television’s ‘The Kapil Sharma Show’. Each week, someone from the audience of the comedy talk...

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a...

Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jelly highlighting the Bear and Bottle...

Amura Marketing Technologies, a leading digital marketing agency headquartered in Pune, has announced the appointment of Mr. Praveen Kumar as CEO and Mr....

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...

The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...

Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore...

POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...