adex

hile festive demand and domestic consumption may soften the blow, experts warn that sustained tariffs could slow advertising momentum, with export-heavy sectors bearing the brunt.

Industry leaders foresee a moderate growth in the current fiscal, following back-to-back setbacks— stock market crash and the RBI’s downgrading of GDP growth forecasts

Just as demand showed signs of bouncing back, fresh volatility in the markets has dampened hopes of sustained consumer sentiment—leaving advertisers cautious once again

While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024...

Industry players say urban markets will see a surge in radio ad revenue as it continues to be an adaptable, multi-platform advertising solution and a...

42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights...

Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital...

The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share

Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...

According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer...

While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in...

The Services & Auto sectors retained their top two positions, with 30% and 20% of ad volumes respectively, during Jan-Sept 2024 over Jan-Sept 2023

While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts

Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal

AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts

According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities

Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...

As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...

More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different...

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...

As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print...

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer...

CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print

Experts hopeful of growth ranging from 10% to 15%

Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...

TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and...

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share  On...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...

Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in...

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for...