Sonam Saini STORY
BrandTalk
‘Cricket has gone from 100 mn screens to an established...

Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because....

By Sonam Saini

BrandTalk
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini

BrandTalk
No price hike during elections: Not really a big loss...

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....

By Aditi Gupta Sonam Saini

BrandTalk
Television rating agency: Does more mean merrier or messier?

TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We....

By Sonam Saini

BrandTalk
National Broadcast Policy: Not addressing real concerns of the sector?

Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises....

By Sonam Saini

BrandTalk
JioCinema signs 6 sponsors for IPL 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....

By Sonam Saini

BrandTalk
TRAI to issue consultation paper on broadcast policy soon: Anil...

At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is....

By Sonam Saini

BrandTalk
TV neither dead nor going to die: Anil Kumar Lahoti

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....

By Sonam Saini

BrandTalk
Importance of telecom in dynamic broadcast environment can't be ignored:...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for....

By Sonam Saini

BrandTalk
Reliance-Disney merger a threat to Google-Meta duopoly?

Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV....

By Sonam Saini

BrandTalk
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....

By Sonam Saini

BrandTalk
FreeDish: Why Hindi news channels paid nearly 17% more for...

As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections....

By Sonam Saini

BrandTalk
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini

BrandTalk
Will Sun TV shine in the competitive Hindi GEC FTA?

Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC....

By Sonam Saini

BrandTalk
DD FreeDish auction: 13 slots sold, Rs 217 crore earned...

The total number of slots sold in the last six days has reached 59 and the total revenue earned so....

By Sonam Saini