Sonam Saini STORY
Marketing Moments
We will meet revenue targets for Zee Biskope by this...

Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last....

By Sonam Saini

Marketing Moments
Govt close to coming up with National Broadcasting Policy draft:...

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) &....

By Sonam Saini

Marketing Moments
Our immediate focus is to keep pushing new content on...

In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020....

By Sonam Saini

Marketing Moments
Festive period brings much-needed respite for TV as big-ticket launches...

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties,....

By Sonam Saini

Marketing Moments
Lull period for sports ad revenue post IPL? Not really,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that....

By Sonam Saini

Marketing Moments
AdEx is definitely bouncing back: Shaun Nanjappa Chendira, Discovery Network

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s....

By Sonam Saini

Marketing Moments
Post-festive AdEx on GECs will see a growth this year,...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit....

By Sonam Saini

Marketing Moments
Sony gets 15 sponsors on board for India-Australia series; 70-75%...

As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV Sony Pictures Sports Network....

By Sonam Saini

Marketing Moments
We expect 15-20% growth in subscription biz by end of...

According to the Chief Revenue Officer, Distribution and Head – Sports Business of Sony Pictures Networks India, the digital numbers....

By Sonam Saini

Marketing Moments
IPL 2020: Disney-Star India estimated to have crossed Rs 2,600...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th....

By Sonam Saini

Marketing Moments
Zee Zest has a multi-avenue approach for revenues: Amit Nair

The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and....

By Sonam Saini

Marketing Moments
7 Up tops exclusive brands list on regional sports channels...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English....

By Sonam Saini

Marketing Moments
Is govt committee on TV ratings an intrusion in BARC's...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....

By Sonam Saini

Marketing Moments
TV sees highest ad volume in 5 years: BARC

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16....

By Sonam Saini

Marketing Moments
‘In the kids’ network, we are narrowing the gap between...

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the....

By Sonam Saini