Sonam Saini STORY
Marketing Moments
Print: Ad volumes on the rise, more for English dailies

As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew....

By Sonam Saini

Marketing Moments
Hopeful of a good festive season, will Print reach pre-Covid...

Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021

By Sonam Saini

Marketing Moments
Time for celebrations: OOH raring to bring in a bumper...

Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like....

By Sonam Saini

Marketing Moments
We have not just touched pre-Covid levels in OOH, we...

In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022....

By Sonam Saini

Marketing Moments
IPL ad rates likely to soar: Are advertisers ready to...

Ad rates for the upcoming IPL season are expected to be double, according to experts. Also, since the entry cost....

By Sonam Saini

Marketing Moments
Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....

By Sonam Saini

Marketing Moments
Ranbir & Alia: The next power couple to rule the...

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in....

By Sonam Saini

Marketing Moments
IPL 2022 registers rise in avg ad volume per channel...

According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year....

By Sonam Saini

Marketing Moments
Have FMCG brands slowed down on advertising?

Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....

By Sonam Saini

Marketing Moments
Sunil Lulla's Two Year Journey at BARC India

As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his....

By Sonam Saini

Marketing Moments
TV, web series & films shooting to resume in Maharashtra

Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others....

By Sonam Saini

Marketing Moments
Industry needs more serious & dedicated players in music genre:...

Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus....

By Sonam Saini

Marketing Moments
2021: The year of recovery and growth for the broadcast...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises....

By Sonam Saini

Marketing Moments
2020: A mixed bag for Cable & DTH industry

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted....

By Sonam Saini

Marketing Moments
With 39% growth in average ad volume, Q4 turns saviour...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....

By Sonam Saini