Sonam Saini STORY
Marketing Moments
Will modified RIO lead to an increase in subs revenue...

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among....

By Sonam Saini

Marketing Moments
Zee-Sony vs RIL-Disney: Weighing in on the mergers

We take a closer look at where the two mergers stand as per their market values and shares

By Sonam Saini

Marketing Moments
Tech, transformation of production & commerce content key bets for...

In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company,....

By Sonam Saini

Marketing Moments
Havas retains Swiggy's media duties account

Swiggy called for a review of its account believed to be worth Rs 200 crore in September this year

By Sonam Saini

Marketing Moments
‘Audio advertising has mass reach plus the benefits of personalisation’

In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia....

By Sonam Saini

Marketing Moments
Disney+ Hotstar revenue up 35% in FY23

The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%

By Sonam Saini

Marketing Moments
The media account shifts that made news in 2023

Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key....

By Sonam Saini

Marketing Moments
Strategic use of OOH this festive season is a game-changer:...

Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights....

By Sonam Saini

Marketing Moments
Having stabilised, we are now entering the growth phase: Harsha...

Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking....

By Sonam Saini

Marketing Moments
Banking on positive consumer sentiment: BFSI optimistic on doubling festive...

Some categories within the sector, however, may spend more in the quarter that follows the festive season

By Sonam Saini

Marketing Moments
Nina Elavia Jaipuria quits Viacom18 after 17 years

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network

By Sonam Saini

Marketing Moments
Festive fervour: Consumer durables sector expects double-digit growth in Oct-Nov

The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable

By Sonam Saini

Marketing Moments
DB Corp ad revenue up 25% in FY23

The group’s total revenue has increased by 21%; circulation revenue by 1.5%

By Sonam Saini

Marketing Moments
Rs 80,000 crore riding on cricket: Will broadcasters get their...

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....

By Aditi Gupta Sonam Saini

Marketing Moments
BARC India’s revenue marginally up to Rs 323 crore in...

Profit down 60% to Rs 33.57 crore

By Sonam Saini