Sonam Saini STORY
Marketing Moments
Disney to lay off 7,000 staffers

Disney+ Hotstar subscriber count falls by 3.8 million over previous quarter

By Sonam Saini

Marketing Moments
Will funding winter freeze start-up ad spending in 2023?

Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg....

By Sonam Saini

Marketing Moments
Want to take IPL beyond the barriers of affordability, access...

In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....

By Naziya Alvi Rahman Sonam Saini

Marketing Moments
Will NTO 3.0 come into effect tomorrow?

Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the....

By Sonam Saini

Marketing Moments
Repeat telecast? Big broadcasters may return to DD FreeDish

Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for....

By Sonam Saini

Marketing Moments
Women’s IPL media rights: A game well begun

Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed,....

By Sonam Saini

Marketing Moments
2023 to be a growth story for print

Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising....

By Sonam Saini

Marketing Moments
pDOOH to lead the way for outdoor advertising this year

Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media....

By Sonam Saini

Marketing Moments
IPL Auction Live: Broadcaster, streaming partner set to make big...

While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced....

By Kanchan Srivastava Sonam Saini

Marketing Moments
Disney Star India to launch 9 channels in February

The broadcaster deferred the launch of these channels in December last year

By Sonam Saini

Marketing Moments
Down 20% in a month: Why has advertising on news...

Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and....

By Sonam Saini

Marketing Moments
MIB spent Rs 2790.71 cr on broadcasting in 2021-22

As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore

By Sonam Saini

Marketing Moments
Can digital compete with TV for sports revenues?

Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all....

By Sonam Saini

Marketing Moments
GECs: Volume of content on the rise, but not producers'...

Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not....

By Sonam Saini

Marketing Moments
Unacademy AdEx up 32% in FY22

The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler

By Sonam Saini