Sonam Saini STORY
Marketing Moments
Slow year so far, TV sector now pins hope on...

Experts hopeful of growth ranging from 10% to 15%

By Sonam Saini

Marketing Moments
ABC reports gross income of Rs 350 lakh in FY2022-23

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

By Sonam Saini

Marketing Moments
Strategy for 'Pushpa Impossible' focused more on engagement & outreach:...

Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign....

By Sonam Saini

Marketing Moments
We were neither consulted nor informed: ISA's media charter irks...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....


Marketing Moments
We are offering flexible ad packages for the cricket season:...

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....

By Sonam Saini

Marketing Moments
We want India to be our third-largest market: Astus Group...

Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which....

By Sonam Saini

Marketing Moments
Polls & festivals: TV news industry hopeful of good H2

Experts expect 10-15% growth in the ad revenue during the upcoming elections

By Sonam Saini

Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini

Marketing Moments
Print ad revenues to go up by 15% this fiscal

CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend

By Sonam Saini

Marketing Moments
VIP Industries ad expenses up 216% in FY 2022-23

The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous....

By Sonam Saini

Marketing Moments
Will TV see growth in distribution revenue this year?

Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by....

By Aditi Gupta Sonam Saini

Marketing Moments
India-WI cricket series: DD set for a good innings with...

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....

By Aditi Gupta Sonam Saini

Marketing Moments
Dabur to up ad spends on back of gross margin...

According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore

By Sonam Saini

Marketing Moments
Colors Rishtey bags slot on DD FreeDish for Rs 19...

According to sources, two news channels also bid for the spot at Rs 15 crore

By Sonam Saini

Marketing Moments
No IRS numbers: Print advertisers rely on other data sources,...

The absence of readership data has been a great impediment but that has not affected their trust in the medium,....

By Sonam Saini