zepto

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills

From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.

Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases

Rachit Ranjan joins Zepto with over 15 years of experience across public policy, government advisory, legal and regulatory affairs

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

The brand has come up with a campaign about customers having the convenience of purchasing a Skoda car and getting it delivered directly to their...

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...

Shashank Shekhar will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café

Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift budgets to leverage its real-time impact,...

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...

While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts

Here’s everything you need to know about the shortlisted candidates

Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...

Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to...

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer