Tags STORY
Marketing Moments
Zepto-Simpl’s BillBoard Banter flirts with #SabseTezKaun

Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood....

By Team PITCH

Marketing Moments
Q-comm players plan foray into e-comm: Disruption in the cart?

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big....

By Sohini Ganguly

Marketing Moments
Quick commerce and the slow road to profits

Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need....

By Nilanjana Basu

On The Move
Zepto goes for leadership elevations; Vikas Sharma to be COO

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over....

By Team PITCH