vr

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

Mob Scene will retain its leadership team under co-founder and CEO Tom Grane

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24

Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...

A consumer forum has asked PVR to mention the actual time of starting the movie rather than the time included for the commercials

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral

Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President

However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional...

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not

#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board

An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...

Evrenos joined Wavemaker in September 2021

The new mandate covers integrated duties for two of Emami’s flagship brands Wondrlab, India’s largest platform-first martech company, has bagged the creative duties for FMCG...

Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...

The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year The omnichannel...

Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the largest and the most premium...

Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier...

Chandrashekhar Mantha, Partner, Media & Entertainment Lead-Risk Advisory, Deloitte India says that by leveraging technology and staying true to principles of human centricity, brands can...

For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...

Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...

Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...

Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...

Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...

Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking financial companies (NBFCs), has unveiled its new brand campaign, “Bade bano...

Focussing on service and trust, the campaign showcases Home Credit’s role in helping customers to be financial literate & to...

Al-Futtaim, one of the most diversified and progressive privately held regional businesses headquartered in Dubai, and PVR Limited, the largest and most premium film exhibition...

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...