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Marketing Moments
Live Sports on TV drives impact across sales funnel for...

Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m....

By Team PITCH

Marketing Moments
The future of TV is a combination of mass reach...

At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead,....

By Chehneet Kaur

Marketing Moments
We aren't in the business of media, but in the...

Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV....

By Sohini Ganguly

Marketing Moments
TV is critical in ‘attention economy’: Sam Balsara

Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large....

By Kanchan Srivastava

On The Move
Nikhil Kumar Dubey to join ABP for the third time

Most recently, Nikhil Kumar Dubey was Senior Executive Editor at TV9

By Team PITCH

Marketing Moments
What brought Zee and Sony together in 2021

The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding....

By Sonam Saini

Marketing Moments
ICC TV rights: Is the ZEEL-Disney Star agreement at risk?

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV....

By Sonam Saini

Marketing Moments
As D-Day approaches, will Sony and Zee give the merger...

Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively....

By Naziya Alvi Rahman

Marketing Moments
CTV AdEx to reach $400 million in India by 2027:...

The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say....

By Team PITCH

Marketing Moments
Marketers can anticipate continued ad spending on CTV: Priti Murthy

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....

By Sohini Ganguly