Tags STORY
Marketing Moments
TV neither dead nor going to die: Anil Kumar Lahoti

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....

By Sonam Saini

Marketing Moments
Dish TV India launches marquee initiative through partnership with local...

'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to....

By Team PITCH

Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

On The Move
Peenaz Tyagi joins India TV as Executive Editor

Prior to this she was associated with News Nation

By Team PITCH

Marketing Moments
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....

By Sonam Saini

Marketing Moments
Ideacafe conceptualizes anamorphic-3d billboard for Piramal Realty

This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta

By Team PITCH

Marketing Moments
Will Sun TV shine in the competitive Hindi GEC FTA?

Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC....

By Sonam Saini

Marketing Moments
Sun TV enters Hindi GEC space, buys slot on DD...

Another channel, Dhamaal has also secured a slot for Rs 20.85 crore

By Team PITCH

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

On The Move
Mugdha Mishra joins NDTV India as Editor, Auto

Mishra is well known for her series Awaaz Overdrive on CNBC Awaaz

By Team PITCH