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Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is....
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and....
The merger agreement between Zee and Sony was to be closed by Dec 22, 2023
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
The merged entity will comprise the TV portfolio of TV18, Digital assets of Network18 as also moneycontrol website and app
Dhamne was elevated as EVP – Finance in 2021
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the....
