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Marketing Moments
Price hike of TV channels put on hold till June?

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any....

By Aditi Gupta

On The Move
Rahul Sinha to return to Zee News?

Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official....

By Team PITCH

Marketing Moments
Elara Capital predicts moderation in decline of TV ad revenue

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....

By Team PITCH

Marketing Moments
The CTV Code: Breaking down measurement metrics

A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and....

By Shantanu David

On The Move
Condé Nast India names Sonia Kapoor as Chief Business Officer

Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content

By Team PITCH

Marketing Moments
Pay TV homes on the decline: Will CTV run the...

Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is....

By Aditi Gupta

Marketing Moments
Maruti Suzuki, SBS Biotech, Reliance Retail top advertisers on print...

As per the TAM AdEx report, more than 185K brands were present on Print during 2023

By Team PITCH

Marketing Moments
IPL 2024: Broadcasters on edge as brands take too long...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed....

By Naziya Alvi Rahman

Marketing Moments
TVS Motor champions children safety with 'Protect Little Riders' campaign

The campaign is part of the #TVSRide4Safety initiative

By Team PITCH

Marketing Moments
TVS Motor releases second leg of its ‘Miss.Represent’ campaign

The campaign has been conceptualised by FCB Kinnect

By Team PITCH