With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
Experts say it’s no longer about choosing between platforms, but about mastering how they work together to drive reach, engagement, and results.
Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns
Leo Burnett picked a silver while Ogilvy picked a bronze
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Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
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Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient & Effective’ Marketing Strategy for...
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans for 2024, trends in footwear...
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates With its vision ‘Built For...
The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook Open Strategy and Design won the brand strategy...
Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty Dream11-promoted digital sports destination FanCode is...
Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales Fynd today announced a partnership with...
