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At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be....
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
Tyler Turnbull and Dheeraj Sinha spoke to e4m about the winds of change at FCB Group India, and what to....
Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official....
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....
Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’,....
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....
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Jatin Sinha has been with Schbang since 2020
