Partha Sinha, Senior Advisor - Consumer Practice, McKinsey & Company, shares his take on Times of India’s ink of democracy campaign’s win at Cannes Lions
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
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Multiple exits and shuffles have taken place across media, creative, and PR verticals of the IPG India group
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The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its position in the Indian market...
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The newly appointed co-leaders of IPG Mediabrands India, talk about their shared vision for the agency’s growth, maintaining client trust, and driving digital innovation
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
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Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years
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Nandita Sinha on fashion-forward consumers, company culture and the driving forces behind Myntra’s success and growth over nearly two decades
Hariharan Nurani began his career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM
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Suveen Sinha brings over three decades of experience from across leading newsrooms
Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its...
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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
The eighth edition of e4m Media Ace Awards will be held in Mumbai on November 11
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...
Surinder Chawla is the ex CEO and MD of Paytm Payments Bank
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government...
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
Tyler Turnbull and Dheeraj Sinha spoke to e4m about the winds of change at FCB Group India, and what to expect in the coming year
Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official confirmation from either the Zee...
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’, shares his memories of the...
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
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Jatin Sinha has been with Schbang since 2020
Nidhi Sinha joins the agency from McCann Global
From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories...
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming...
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India,...
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
He was associated with the brand for over 25 years
According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing at present
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Sinha will work closely with the Group businesses to help drive growth and returns
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...
Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment...
Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and employees during the pandemic ...
The account will be handled out of the agency’s Mumbai office Nerolac Paints has added Leo Burnett to its roster of creative agencies after a...
The account was won through a virtual pitch and will be handled by Leo Burnett’s Bangalore office Vogo, the Indian scooter sharing company, has appointed...
As Myntra Fashion Superstar moves towards its grand finale, the competition is heating up. The 7th episode of the 8-part series, saw an...
While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud Paytm has announced the expansion...
Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different...
Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will...
India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
PeopleStrong a HR Solutions and Technology Company headquartered in Gurgaon announced two mega launches to start 2018 with a bang. The two products launched are...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
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