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With over 20 years of experience, Singh will lead operations in Bengaluru, strengthening the agency’s footprint in the southern markets.

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more

Focus on AI, Media & Healthcare Sharpens as Margins Stay Resilient

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ideology, the FTC order states

Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity

Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...

While BBDO and TBWA witnessed two high profile exits in India, OMD Worldwide refreshed its brand identity. Layoffs begin globally as network seeks to cut...

Multiple exits and shuffles have taken place across media, creative, and PR verticals of the IPG India group

The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its position in the Indian market...

The newly appointed co-leaders of IPG Mediabrands India, talk about their shared vision for the agency’s growth, maintaining client trust, and driving digital innovation

The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...

As per the agreement, Interpublic shareholders are to receive 0.344 Omnicom shares for each share of Interpublic common stock they own

The agency’s reported net income stands at $344.5 million

The global review of the accounts kicked off in October of last year

Prior to this, James Hawkins was with PHD as Chief Executive Officer- APAC

The contrasting scales of Omnicom & IPG groups in India versus their global performance highlights that India’s unique market requires tailored approaches that go beyond...

Volvo partners with IPG Mediabrands for global media strategy, marking a major agency change after 25 years

The acquisition positions Omnicom and IPG to dominate multiple sectors with an unrivalled client portfolio that spans industries such as automotive, technology, FMCG and others

As per reports, the announcement is likely to be made this week

The agency has seen a 7.4% degrowth in net revenue in the APAC region

With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media...

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends,...

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in the IPG network

'Kareena's association with KPG Spices is not just as a celebrity but also as a storyteller of spices,' said the company

Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024

Interactive Avenues’ Chennai office will service the account

CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate

The mandate was won following a multi-agency pitch process

Conceptualised by The Womb the second leg of upGrad’s blockbuster #KaamkiDegree campaign reminds how the ‘right specialisation’ can usher in a ‘bright future’  After...

The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...

In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations   Known for creating waves...

In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...

Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be...

On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, UpGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media The...

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...

The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...

He is currently the COO of the company IPG veteran Philippe Krakowsky has been named the next CEO of the company. Krakowsky takes over from...

Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...

The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline...

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a...

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...

Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...