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Marketing Moments
Sports viewership has significant headroom for growth in India: Shashi...

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....

By Team PITCH

Marketing Moments
‘CTV gives you the experience of big screen with the...

At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential

By Team PITCH

Marketing Moments
Has Connected TV made media plans more effective?

Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference

By Team PITCH

Marketing Moments
In the next 3 years, we project about 316 million...

At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about....

By Team PITCH

Marketing Moments
The CTV Code: Breaking down measurement metrics

A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and....

By Shantanu David

Marketing Moments
Bail Kolhu talks of mindful voting with #ChunoSahi Campaign

The film takes a dig at political rhetoric overshadowing actual concerns

By Team PITCH

Marketing Moments
TVS Motor releases second leg of its ‘Miss.Represent’ campaign

The campaign has been conceptualised by FCB Kinnect

By Team PITCH

Opinion
Navigating The Future: Top Marketing Trends To Watch Out For...

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

By Deepa Krishnan

Marketing Moments
Marketers can anticipate continued ad spending on CTV: Priti Murthy

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....

By Sohini Ganguly

Marketing Moments
Will modified RIO lead to an increase in subs revenue...

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among....

By Sonam Saini