nec

Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets

The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’

Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms

Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform

At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building,...

Fabian Cowan has been at the forefront of shaping OOH and DOOH narratives in India

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...

AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment...

At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...

The e4m Connected TV Conference witnessed a power-packed session by Russhabh R Thakkar, Founder and CEO of Frodoh, on addressing complexities in digital advertising

At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...

India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free...

Henna Pande has returned after a sabbatical to lead Kinnect’s expanding Delhi office

Abhinav Tripathi joins from McCann Worldgroup where he was Creative Head of Digital & Content Studio

FCB Kinnect wins full-funnel creative mandate for Prega News

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close to...

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Advertisers using CTV for better targeting capabilities and engagement opportunities, thanks to expansion of internet access in tier cities and increasing affordability of smart TVs

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options

Major sporting events, like the IPL, have driven viewer engagement on CTV platforms due to free streaming; consumers increasingly opting for on-demand content over traditional...

The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads

Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

At e4m’s Independent Digital Agency Connect (IDAC), Sudish Balan, Co-founder and Chief Creative Officer, Tonic Worldwide, explained the intricate relationship between humans and technology

The Meta CEO also introduced Orion, a next-generation AI-powered assistant, which comes in the form of smart glasses

The integrated campaign comprises films, influencer engagements, and on-ground activations

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...

Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of...

Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the...

Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy

Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...

At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential

Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference

At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV

A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns

The film takes a dig at political rhetoric overshadowing actual concerns

The campaign has been conceptualised by FCB Kinnect

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers

Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more

The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’

Bhasin will also acquire a significant minority stake in the agency over a defined period of time

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Campaign to showcase the incredible digital transformation happening in the country with NEC’s disruptive technological solutions NEC Corporation India (NEC India),...

Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...

'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...

Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...

The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...

Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....

Bausch + Lomb, the global leader in contact lenses and lens care solutions, awards Kinnect - India's foremost independent digital marketing agency, with its complete...

Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...

What happens when an NRI who has been living abroad for a long time comes home for the winter with his foreign born-and-bred children? This...

Digital marketing agency Social Kinnect has announced the appointment of Bharat Suri as Vice President of Operations. Suri is a key hire at this stage...

Social Kinnect, India's foremost independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible...

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best...

From aspirations and dreams, to reality. The story of each Miss India contestant makes one desire to achieve more.   fbb, one of India’s largest...

Media Kinnect, Social Kinnect's specialized media strategy and operations arm, wins the digital media mandate for Investica, a leading mutual fund distribution company in India....

When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...