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BrandTalk
Sports is an integral part of our ethos as a...

Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their....

By Tanzila Shaikh

Marketing Moments
Health MarTech: From data analytics to AI, what’s aiding the...

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the....

By Nilanjana Basu

Opinion
Storytelling to boost sales in the competitive market of FMCG,...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by....

By Deba Ghoshal

BrandTalk
AI without any human element is not the right way...

At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing....

By Kanchan Srivastava

BrandTalk
YES Bank owns 43% market share of UPI: Nipun Kaushal

Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix

By Aditi Gupta

BrandTalk
Video is the new audio: Debjani Gupta, Zoom

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest....

By Shantanu David

BrandTalk
We aim to grow Himalaya Ashvagandha by 3X the category...

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the....

By Nilanjana Basu

Marketing Moments
Worth a shot: Why are brands teaming up with non-cricket...

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

By Tanzila Shaikh

Marketing Moments
Sachin Tendulkar stars in Ageas Federal Life Insurance's 'Sachinverse'

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of....

By Team PITCH

BrandTalk
Retail therapy: Decoding Myntra’s love for celebs

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest....

By Tanzila Shaikh