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BrandTalk
Shades of inclusivity: Inside Estée Lauder India's 'awareness-first' digital campaign

Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and....

By Aditi Gupta

Marketing Moments
Micro-influencers playing big roles for brand marketing

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this....

By Tanzila Shaikh

Marketing Moments
Duroflex names Virat Kohli as brand ambassador

The association with the sportsman will help amplify the message of quality sleep to a wider audience

By Team PITCH

Marketing Moments
Alia Bhatt is the first Indian Global Ambassador of Gucci

Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul....

By Team PITCH

Marketing Moments
Catch Spices portrays a unique facet of motherhood in sentimental...

The campaign #MaakaEhsaas has been launched ahead of Mother's Day

By Team PITCH

BrandTalk
‘Our focus is to ensure 70% of our TG engages...

Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more

By Ritika Raj

BrandTalk
'Digital media will play a large part in Bisleri's new...

Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with....

By Aditi Gupta

BrandTalk
'We need to simplify this jargon-heavy sector to make it...

Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector,....

By Ritika Raj

Marketing Moments
King Charles' coronation: How brands welcomed UK's new monarch

Some of the best coronation-themed creatives from across the world

By Team PITCH

On The Move
Ex-HT Media Rajan Bhalla announces two new startups

After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May....

By Shantanu David