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With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
The former cricketer features in a campaign for the fintech startup
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
We delve into the actor's fascinating brand endorsement journey on her birthday
His last assignment was as Business Unit Head-Appliances at Orient Electric
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the....
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for....
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....
The dentsu-owned agency will take charge from January 2024
