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BrandTalk
‘India will see AdEx growth of 2-3x the global average’

Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the....

By Naziya Alvi Rahman

Marketing Moments
Farhan Akhtar 'says it with OREO' in new generative-AI campaign

The campaign has been conceptualised by Leo Burnett India

By Team PITCH

Marketing Moments
Virat Kohli upholds Duroflex's promise of 'not 8 hours but...

Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC

By Team PITCH

Marketing Moments
Aditya Roy Kapoor makes a case for kindness in new...

The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical....

By Team PITCH

Marketing Moments
Cadbury Celebrations uses AI to personalise the 'happy birthday' song

#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker

By Team PITCH

Marketing Moments
Asia Cup: Disney Star seeks Rs 26 cr for TV...

The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the....

By Team PITCH

Marketing Moments
Air India Maharaja to bow out as mascot: Report

The airlines will continue to use the mascot for its airport lounges and premium classes

By Team PITCH

Marketing Moments
Disney Star pitches ICC WC Co-Presenting at Rs 118cr for...

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship....


Marketing Moments
Shriya Saran is the first brand ambassador of Ayurvedic personal...

'Saran perfectly embodies the values and vision of Herby Angel,' said the company

By Team PITCH

Marketing Moments
HUL records 6% YoY revenue growth in Q1

The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023

By Team PITCH